Portfolio - Santilla Victorian

Social Media Marketing Professional

Santilla Victorian

PORTFOLIO 2025

Nice to meet you!

I’m Santilla

I have worked with corporate companies and created UGC for brands. My career has consisted of social media campaigns for clients with thousands of followers. I have over 15 years of experience in organic, paid and earned media. I’ve worked with different industries from hospitality to health & wellness and beyond.

Overview of My Experience

I’ve managed communities as large as 11K on Facebook, 5K on Instagram, 5K on Linkedin and 9K on Twitter and over 25K on TikTok. I’ve helped multiple clients increase their social media presence by providing full audits of their profiles, growing and engaging with their audience and communities, copywriting, managing online reputation, planning and implementing advertising strategies on all the platforms, setting up and reporting on analytics as well as providing recommendations reflected upon that data. I am currently enrolled in a certification program for Data Science which will help me further my understanding of analytics so that I can give the best information to my clients from a data driven standpoint.

(Nonprofit Restaurant Association)

B2B and B2C Marketing

The Louisiana Restaurant Association is an association within the National Restaurant Association that advances and protects Louisiana’s restaurants and hospitality industry while driving economic prosperity and jobs. I worked within the marketing department there. My responsibility included overseeing strategy of the department including social media content, website, newsletter, emails and video production.

One of the biggest campaigns I worked on during my time there included our What’s on the Menu campaign. This was an omnichannel approach to drive membership and engagement. This increased brand awareness & audience engagement on all the platforms.

Organic Traffic of over ~12K sessions to the website & generated over ~1000 link clicks to other campaigns over the past few quarters. The campaign grew social media audiences on all the platforms by 50% within 6 months.

ProStart Invitational

Helped to conduct interviews for the most recent ProStart Invitational. This campaign just wrapped, so it is continuing to gain traction.

I’ve also had the opportunity to work with a few of the top Influencers in the state, coordinating and conducting interviews as well as coordinating their appearances on LRA’s behalf at other events throughout the state.

LRA Tradeshow Work

Coordinated Panel Interview with Caitlin Minshew for LRA’s Annual Tradeshow 2024

Element79NOLA (2023)

Content Planning for 3-5 posts per week for Facebook and Instagram
Recent change in website platform has slowed traffic to all socials
Basic video editing and graphic creation for promotional assets
Influencer program in full effect
Developed Branding & logo for launch of venue (still in use today)
Developed themed nights for venue’s loyalty program
Started Social Profile on Yelp for customer reviews

Campaigns In 2023

Food Photography with iPhone

A picture is worth a thousand words – especially in restaurants. Culinary art with the iPhone has been the norm for many years now. Not everyone has time or budget for a professional photographer, especially when it comes to the immediacy of social media and rotating menus.

I try to make sure my photos are eye-catching but natural. I have used my DSLR as well as my iPhone. The key to this art is to make sure the photos look appetizing, authentic, and intriguing.

I’ve taken courses from Udemy. Here is an example of some of my work:

My Expertise

Social Media Strategy
Copywriting
Website Audits
Keyword Research & Competitor Research
Profile Optimization
Content Calendar Planning
Social Media Advertising (Meta, Twitter, Linkedin, & TikTok)
Basic Graphic Creation (Canva & Adobe)
Community Engagement